Top Amazon Reporting Solutions for Sellers

Built-in Amazon Seller Central Reports

Amazon Seller Central offers a suite of built-in reports for sellers, including insights related to sales, inventory, advertising performance, and more. These reports are free to access once you have an Amazon seller account and can be downloaded in various formats—like CSV or Excel.

While that’s all fine and dandy, Seller Central has some major limitations:

The insights coming out of Seller Central are too surface-level for mature sellers. For example, Amazon sellers cannot get to the variation level of their products, meaning it’s hard (if not impossible) to see advertising, sales, or regional performance across color variations.
Analyzing the CSVs coming out of Seller Central is time-consuming, clunky, and often inaccurate. That’s because the spreadsheet data coming out of Seller Central requires that you put time and effort into finding insights.
Limited customization options prevent sellers and agencies from easily accessing the data most important to them. For instance, if you wanted to compare different timeframes, you’d have to do so manually for every period yourself.

Newbie sellers can get by with Seller Central, but most seasoned Amazon businesses find it incredibly frustrating to use—which is why a lot of sellers and agencies choose third-party Amazon reporting solutions instead.

Third-Party Amazon Reporting Tools for Sellers

Several third-party tools integrate with Seller Central and offer advanced reporting features. These tools provide more in-depth analysis, custom reports, and data visualization tools to help you gain deeper insights into your business performance.

Some common Amazon reporting solutions include:

SellerLegend: Focuses on profitability and advertising optimization. It can analyze campaign performance, identify high-margin products, and track costs to help you maximize return on investment (ROI). This solution provides detailed profit and loss reports, tracks fees, and allows data export in various formats.
Jungle Scout: Leans towards product research and competitor analysis. It provides tools to estimate product demand, analyze competition, and identify profitable niches within the Amazon marketplace. Offers comprehensive sales and advertising reports.
Helium 10: Offers a suite for various aspects of Amazon selling. H10 includes tools for keyword research, product tracking, listing optimization, and analytics to help you improve product ranking and sales.
Insight Leap: Specializes in advanced data visualization and business intelligence. It goes beyond basic metrics and offers a more in-depth analysis of customer behavior, market trends, and competitor insights.
Junglytics: A standout solution for Amazon reporting, Junglytics offers an AI-powered Assistant to take in natural language commands and return data-based insights. Additionally, Junglytics offers highly customizable, easy-to-use dashboards, giving Amazon sellers complete control over what they see and track.

While all the mentioned solutions offer Amazon data analysis, Junglytics stands out as a leader for its laser focus on Amazon business intelligence. From an AI-powered Assistant purpose-built to help you get direct answers to your data-related questions to custom dashboards that put you in charge, there’s no tool like Junglytics.

Below is a deeper dive into the two sides of Junglytics, and what they mean for sellers like you.

Junglytics Assistant: Conversational Amazon Business Analytics

Junglytics Assistant serves up quick and spot-on responses to data queries for Amazon sellers, keeping you in the know. Just type a prompt into the message bar, and watch as the Assistant scours your Amazon business data for an answer.

An Amazon report and graph generated by Junglytics Assistant.

Wondering what sort of questions you can fire at your Junglytics Assistant? Here are a few examples:

Ask about your Amazon advertising. “Which of my products has the best return on advertising spend (ROAS)?”
Ask about your Amazon listings. “I switched up the main image on my listing back on April 16th. Any noticeable impact?”
Ask for advice on what to do next. “How can I improve organic traffic for my blue jeans?”
Explore your business progress and trends. “Tell me about my ad performance for last month and this month. Anything important I should know about?”
Ask about best practices for Amazon selling. “What's the average conversion rate for an Amazon listing? How can I improve mine?”
Engage your Assistant in true dialogues to find answers to challenging questions. “Let’s work together, step-by-step, to create a replenishment plan for my jean jacket product line.”

A conversation between an Amazon seller and the Junglytics Assistant.

Junglytics Assistant is crafted to deliver precise and insightful answers to data queries, custom-made for Amazon sellers. It unlocks valuable insights and solutions, even for those not well-versed in the field. Dive in and discover the power of data at your fingertips.

Junglytics Dashboards: Custom Amazon Data Reports

At Junglytics, we've got your back to help you thrive. Our customizable Dashboards empower sellers to view what matters most when you need it. Say no limitations—and instead set personalized goals and track progress over time. Easily tweak dashboards to monitor 40+ metrics, timeframes, and overlay graphs with a breeze.

A customizable Amazon data table from Junglytics.

The elements of the Junglytics platform are:

Dashboards: Personalize the data displayed on your dashboards. Dashboards are your go-to for neatly sorting insights on various topics. Tailor dashboards to track advertising revenue, seasonal products, or size/color options. Get as detailed or broad as you like.
Cards: Cards on your dashboards are like treasure chests of crucial data. Packed with KPIs, aggregate info, time comparisons, and tables for a multi-metric view. Your dashboard can host as many cards as you want.
Filter bar: Filters tweak which ASINs show up on your dashboard. Easily reveal what you want and conceal what you don't in just a few clicks.

Profit by product line as a stacked bar graph, intersected by TACoS.

Highly customizable dashboards empower Amazon sellers to:

Dive deep into individual items across your product line (including variations)
Explore different regions where your products are sold
Gain valuable insights into micro-segments of your business

Keep a close eye on your Amazon reports to pinpoint areas for improvement. Make data-driven decisions to cut costs and boost profits.

Junglytics Is the Best Amazon Reporting Solution

Junglytics Assistant and Dashboards are an Amazon reporting solution made by Amazon sellers for Amazon sellers. That’s why it’s simply the best!

‍Feel the power of Junglytics firsthand in our live demo. Dive in, ask questions, and discover what it can do for you!

ABOUT THE AUTHOR

Isiah Kurz

Isiah is an experienced content writer with more than a decade of experience in journalism, public relations, and marketing.

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