Strategic Insights: Navigating Amazon with Search Volume Data

Navigate Amazon's vast ecommerce landscape with search volume data. Attune your offerings to what customers are searching for with these tools and tips.

Isiah Kurz

September 15, 2023

In the ever-expanding landscape of e-commerce, Amazon has solidified its position as a digital marketplace giant. With zillions of products vying for attention, it's crucial for sellers and marketers to stay ahead of the game. One powerful tool that can help you achieve this is Amazon search volume data. By understanding and utilizing this data effectively, sellers significantly boost the chances of attracting and converting Amazon shoppers. In this blog post, we'll delve into what Amazon search volume is, how it's collected, ways to find it, and how to leverage it to attract more customers.

What Is Amazon Search Volume Anyway?

Amazon search volume is the number of instances a keyword or phrase is searched by shoppers on the Amazon platform within a specific time frame. This data demonstrates the popularity and demand for various products or categories. Essentially, Amazon search volume indicates how many potential buyers are actively looking for items related to those keywords.

How Is Amazon Search Volume Data Collected?

Amazon does not openly share its search volume data with the public. However, it’s gathered through the website’s search bar. Each time a customer enters a keyword or phrase and hits the search button, Amazon's algorithms record and analyze this data. Over time, patterns emerge, revealing the popularity of certain terms and the likely market demand for specific offerings.

Amazon Search Volume Tools: How to Find Amazon Search Volume Data?

Admittedly, Amazon itself doesn't provide direct access to its search volume data, several third-party tools help sellers explore valuable insights. Here are five popular tools to consider:

Jungle Scout: Jungle Scout offers a suite of tools that assist Amazon sellers in market research, including keyword research and search volume estimates. This tool helps sellers by identifying high-demand keywords via monthly search volumes.
Helium 10: Helium 10's Cerebro tool allows you to explore search volume and search trends for specific keywords. It also provides valuable information about competitors' products and keywords.
AMZTracker: AMZTracker offers a keyword tracker tool that offers search volume estimates. Keep tabs on keyphrase performance over time to make smart decisions about your product listings.
MerchantWords: MerchantWords specializes in keyword research for Amazon sellers. It’s super easy to see estimated search volume data and uncover fresh keyword opportunities.
Perpetua: Formerly known as Sellics, Perpetua offers a comprehensive platform for Amazon sellers, including a keyword research tool. It’s all about identifying the respective popularity of certain search phrases to target and optimize.

Putting It into Action: Attract More Customers With Search Volume Data

Now that you have access to Amazon search volume data thanks to the tools listed above, you want to put it into action. Here’s how you leverage insights regarding search volume to your advantage:

Keyword Optimization: It’s all about incorporating your high-volume (or even niche, highly targeted) keywords naturally into your titles and listings.
Strategic Listing Changes: Better target audiences of prospective buyers by updating your listings ahead of holidays, seasonal sales, market trends, and the like.
Competitor Analysis: Navigate customers away from your competitors and towards your offers by targeting the keywords they are using—or the keywords they’ve missed.
Content Creation: Create valuable content around high-search-volume keywords. This could include blog posts, videos, or social media content that addresses the needs and interests of potential customers searching for those keywords.
PPC Advertising: Incorporate high-search-volume keywords into your Amazon Pay-Per-Click (PPC) campaigns. This can increase the visibility of your products in sponsored search results and drive targeted traffic.
Market Trends and Insights: By monitoring search volume trends over time, you can gain insights into shifting customer preferences and emerging trends. This allows you to adapt your product offerings to meet changing demands.

Amazon search volume data is a powerful tool that can provide crucial insights into customer behavior and demand on the platform. While Amazon itself doesn't openly share this data, third-party tools offer ways to access and interpret it.

By using search volume data strategically, you can optimize your product listings, enhance your marketing efforts, and ultimately attract more customers to your Amazon storefront. Stay ahead of the competition by harnessing the potential of search volume data and positioning your products for success in the dynamic world of e-commerce.

Deep Dive: Understand What’s Driving Your Amazon Business

Once you’ve attracted customers to your products, you’ll want to go even deeper into your Amazon performance. Junglytics is a business intelligence platform designed to give Amazon sellers the customized insights they crave.

Find out more about Junglytics in our blog, Analytics for Amazon Sellers.

Follow us on LinkedIn.

And take a tour of our product in our live demo.

ABOUT THE AUTHOR