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Navigating the Amazon Jungle: How an Amazon Seller Solved for Better Data Analytics
Goal Setting

Navigating the Amazon Jungle: How an Amazon Seller Solved for Better Data Analytics

The keys to success on Amazon: data analytics, inventory management, and strategic bundling to skyrocket sales and maximize profits. Follow the journey of an entrepreneur in the ever-changing e-commerce landscape. Embrace challenges, adapt to trends, and unlock endless opportunities.

Tom Rohlf
November 8, 2023

As an Amazon seller with more than a decade of experience across two brands—Player Ten Games and Cuddle Club—I’ve learned a number of valuable lessons. Selling on Amazon comes with a lot of twists and turns, because you’re basically running a whole business, so you’re doing a little bit of everything. The road to success involved choosing products I believe in, establishing a brand, crafting listings that resonate with shoppers, getting the most out of my advertising efforts, and managing inventory.

This experience showed me that good data leads to more informed decisions. However, in my pursuit of good data, I found myself frustrated by the limitations and opacity of Amazon Seller Central. Even though I could pull data out of Seller Central, being forced to manually create pivot tables was time-consuming and sometimes inaccurate.

I created Junglytics, an Amazon seller data analytics tool, to solve this problem for myself. Now, I’m sharing it with other Amazon FBA sellers who can benefit from customizable, easy-to-use dashboards. With more than 40 metrics and a simple interface, Junglytics empowers Amazon sellers to more efficiently track their KPIs and more effectively manage their brands.

Our AI-powered Junglytics Assistant is even easier to use! Simply type or click a prompt and the Assistant will deliver the answers you seek in a graph, chart, or with a text explanation.

Amazon business owner asks about a recent listing change. "Did it help?" The Junglytics Assistant answers that it did by showing the growing conversion rate since the listing change date.
An example of a Junglyitcs user prompt and the Assistant’s answer.

Here’s a quick look at my own journey as an Amazon entrepreneur and the founding of Junglytics to revolutionize data analysis for Amazon sellers.

Getting Started on My Amazon Seller Journey: A Creative Entrepreneur at Heart

My venture into the world of Amazon began with a passion for innovation and creativity. I didn't just want to sell products—I wanted to create something unique, something that resonated with customers on a deeper level.

Like a lot of entrepreneurs, I was inspired by popular trends. The first was the boom in adult gaming, signaled by the popularity of Cards Against Humanity. So, I created my own games. The first was The Voting Game, followed by several others. After building a brand, I sold Player Ten Games and started on my next venture.

Cuddle Club offers fun alternatives to children’s clothing. Here again, I saw an opportunity. Millennial parents enjoy buying fun outfits for their little ones—and Cuddle Club fits that niche.

Notice that I rode the waves of opportunities, but I didn’t invent them. Serving a pre-existing demand is a great way to get started because creating demand from scratch is expensive.

Once I had my products, I used Amazon as a channel to reach potential customers. Once I was selling on the ecommerce giant, I learned how to best play Amazon’s game to attract and convert shoppers.

Innovating with Amazon Product Variations: A Strategic Approach

When it comes to introducing new products, I adopted an inventor's mindset. Instead of filtering existing products to find opportunities, I looked for problems to solve and gaps in the market. This approach allowed for more room for error, but when it worked, it was not only successful but also sustainable over time.

A Junglytics dashboard showing the profitability of each color variant.
A Junglytics dashboard showing the profitability of each color variant.

As an Amazon seller, I find Amazon product variations incredibly beneficial. Offering different colors, sizes, and styles caters to a wider range of customers, increasing sales and improving the shopping experience.

To optimize Amazon product variations, I strategically use search terms and keywords. By optimizing product listings with relevant keywords, visibility and reach within Amazon's marketplace improve. Thorough keyword research helps identify popular and relevant terms, which are seamlessly incorporated into product titles, bullet points, and descriptions. Tailoring content to match specific variations enhances the chances of appearing in search results when customers browse or search for similar items. This approach attracts organic traffic and increases conversion rates, boosting sales and overall success on Amazon.

The Birth of Junglytics: Solving Amazon FBA with Data Analytics

My journey was not without challenges. One of the biggest hurdles I faced was accessing the right data to make informed decisions for my business. I found myself drowning in endless downloads from Seller Central. Clunky spreadsheets only complicated matters as I never knew if what I was looking at was actually correct.

Like any entrepreneur, I have questions about my performance and what I could be doing better. And I knew that answers lay hidden in my data. Nobody wants to spend more time manually exploring their data than they do actually implementing new ideas to grow their business. So, I would sometimes make hasty decisions that resulted in lost profits.

This struggle led me to establish Junglytics, a game-changing tool that simplifies catalog segmenting and customized analysis for Amazon sellers. This data analytics and business intelligence solution allowed me to focus on what truly mattered: understanding my business and maximizing profits.

Top Amazon business KPIs (sales, RoAS, profits, sessions, TACoS, and conversion rate) within the Junglytics Amazon business intelligence tool.
A snapshot of top Amazon business KPIs in Junglytics.

Mastering Amazon Inventory Management and Supply Chain Efficiency

Managing inventory—especially with a large number of SKUs and seasonal variations—became a critical aspect of my business. Planning orders and shipment schedules months in advance, utilizing a mix of FBA and 3PL for inventory storage, and having fallback FBM offers in place ensured smooth operations and minimized the risk of stockouts.

Bundling products strategically became another tool in my entrepreneurial arsenal. Whether bundling at the source, at a 3PL, or through just-in-time fulfillment, it was essential to consider the niche and customer perceptions. Bundling not only created value for customers who wanted a better value, but also opened new avenues for keyword targeting, reaching diverse customer groups, and boosting overall sales.

One of our significant successes involved introducing a 3-pack bundle and targeting "giftable" keywords. This innovative approach not only attracted a new customer base but also boosted sales on existing items, creating a win-win situation for both our business and our customers.

Celebrating Success and Looking Ahead

As I reflect on my journey from an Amazon seller to an entrepreneur, I'm excited about the future. The e-commerce landscape is ever-changing—and with tools like Junglytics and a mindset geared toward innovation and customer value—I'm confident that the challenges ahead are just opportunities waiting to be explored.

Navigating through the Amazon jungle can be tricky. But when you embrace the challenges, adapt to consumer trends, and use data analysis to make smart decisions, you are likely to find success.

Follow me on LinkedIn for more Amazon seller advice. And explore Junglytics for yourself in our live demo.

ABOUT THE AUTHOR
Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

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