Junglytics: AI Analytics for Amazon Sellers

Jungyltics is AI business analytics for Amazon sellers. Stop guessing and start knowing what attracts and converts customers with our customizable Amazon seller dashboards. Use AI to chat with your data thanks to Junglytics Assistant.

Tom Rohlf

August 21, 2023

When I decided to become an Amazon seller, I was excited to tap into a vast digital marketplace. With millions of buyers navigating its virtual aisles daily, it’s no surprise that entrepreneurs like me flock to the platform, hoping to carve out their own successes as Amazon sellers.

Retail ecommerce is a lively industry, expected to reach more than $7 trillion by 2025. But even when Amazon sellers establish a product line and promote our offerings, we encounter challenges. One of the most difficult is a lack of accessible, easy-to-read data.

Luckily, there’s a better way to understand what’s driving your business on Amazon to help you grow your profits: Junglytics!

I developed Junglytics to solve my own challenges. I’ve been an Amazon seller since 2014, and I was frustrated by a lack of transparency regarding the data that mattered most to me. Specifically, I wanted something simple and customizable to help me understand how my products are performing and how I could improve over time.

Now, I’m sharing this Amazon analytics tool to help other sellers identify what’s working so they can spread that goodness to the parts of their business.

The Junglytics business analytics platform for Amazon sellers providing:

Unlimited customizable dashboards
Catalog filters to see what’s happening inside each segment of your business
Essential tools to truly understand what’s driving your business
The easiest way to monitor more than 40 KPIs

Better still, Junglytics Assistant is an AI-powered chat feature that allows you to directly ask questions from your data. Examples include:

I updated my listing copy on February 1st. Did it help?
What was my profit last week? How does it compare to the previous month?
How profitable is my business in Italy?
How is my advertising performing for my blue jackets?

Junglytics Assistant is AI-powered chat for Amazon seller data analytics.

Let’s explore some key product analytics Amazon sellers need to succeed, how to drive advertising efficiency, and how AI and business analytics tools like Junglytics can make all the difference.

Product Analytics Metrics for Amazon Sellers

Product analytics help sellers understand how to attract more customers, convert more leads, and maximize revenue. This is true whether you are an Amazon-native brand, a traditional retail brand, or an Amazon FBA seller.

While there are lots of different metrics to track, the ultimate goals are:

Engagement: How engaged are your prospective customers? By tracking pageviews, clickthrough rate, return on advertising spend, and ultimately conversion rate, you can better understand how your product-detail pages resonate with buyers.
Customer Retention: Retail ecommerce has a relatively short sales funnel, and Amazon fosters that. Customers know what they want, scour search results pages to explore their options, and eventually buy what they need. Retention cuts through the noise by turning a one-time buyer into a return customer. Do your best to offer positive and memorable brand experiences to keep buyers coming back.
Customer Lifetime Value (LTV): Keeping a customer coming back helps sellers maximize the lifetime value of their customers. By maximizing LTV in tandem with attracting new customers, Amazon sellers can keep their businesses growing and healthy.

Now that you understand the broad goals, you need insight into what’s working for your business. That’s where Junglytics comes in to help you make the right decisions for your brand.

Tracking Advertising Efficiency for Amazon Sellers

Advertising is a great way to attract customers. But you’ll need to set clear goals and track against those goals to succeed. Common examples include:

Increasing sales
Generating brand awareness
Boosting the visibility of specific products
Maximizing profit margins
Clearing inventory

Monitoring your performance over time is essential to figuring out what works so you can replicate and deepen the effectiveness of your advertising. Some things to look for include:

Key performance indicators (KPIs) like impressions, click-through rates, and conversions from ads.
Sudden spikes or drops in sales or clicks, followed by an investigation of what factors might have contributed to those changes.
A/B testing to see if certain phrases, product images, or ad designs attract more engagement.
Budget management to ensure you are getting a positive return on your investment in advertising.

As you can see, closely tracking your ads can reveal opportunities to attract and convert more customers.

Smart Amazon Sellers Use Data and AI to Make Better Decisions

Junglytics is a business intelligence and data analytics company that helps you sell better on Amazon Marketplace.

The Junglytics data analytics platform for Amazon sellers.

Developed by Amazon sellers for Amazon sellers, Junglytics empowers Amazon marketplace sellers to:

Measure how listing changes affect profits. Explore how updates to product descriptions, images, titles, and search terms affect your sales. See what attracts audiences and converts buyers.
Save time exploring important data insights. Abandon clunky, uninformative Amazon reports in favor of accurate, interactive, and up-to-date reports from Junglytics.
Find out why sales are up or down. With all your data conveniently at your fingertips, you can investigate what specific factors are helping to accelerate conversions or slowing down your selling power. Use this information to improve the other products in your brand and make more profit!
Track any metric for any set of Amazon Standard Identification Numbers (ASINs). Understand what’s driving change in each micro-segment of your business so you can double down on what’s working, drop what’s not, and take action when opportunities arise.
Explore your seller data with AI chat. Simply type your question into the chat and the Junglytics Amazon AI Assistant will return an answer using text, graphs, and charts as needed.

Pulling valuable insights from your Amazon data is easier than ever thanks to Junglytics Assistant.

These are powerful, essential insights for native Amazon brands, non-native sellers, and Amazon FBA sellers alike. So however you choose to sell on Amazon, Junglytics has you covered.

How to Use Junglytics for Amazon

Here’s a brief tour of powerful insights from Junglytics to help you grow your brand on Amazon.

The setup process for Jungyltics is as easy as can be. After signing up, your account data is loaded within a few hours. If you need advanced features, you can enter additional data via the website or spreadsheet for a quick and simple upload.

Better yet, sellers enjoy up-to-date data. Live pages keep you updated with real-time insights. Historical data is updated nightly to account for advertising attribution, returns, and beyond.

Profits by product line from Junglytics Assistant.

The essential elements of the Junglytics platform are:

Assistant: Ask your Junglytics Assistant for the insights and recommendations you need to improve and grow your business.
Dashboards: Customize what data you see in your dashboards. Dashboards are perfect for organizing insights around specific topics. For example, you can save dashboards focused on advertising revenue, season-specific products, or size/color variants. These can be as specific or as general as you need them to be.
Cards: Cards display data on each of your dashboards. These cards house important data such as KPIs, aggregate data, time comparisons, and tables for viewing multiple metrics simultaneously. You can have as many cards on your dashboard as you want.
Filter bar: Filters modify what ASINs appear in your dashboard. See what you need and hide what you don’t with just a few clicks.
Today: The today tab shows you what’s happening in real-time, so you always have the most up-to-date information.

Highly customizable dashboards empower Amazon sellers to:

Investigate individual items within your product line (including variations)
Examine various regions where you sell your products
Unlock actionable insights about micro-segments of your business.

Profit by product line as a stacked bar graph, intersected by total advertising cost of sales (TACoS).

Everything in Junglytics is designed to give you what you need to succeed. Once you’ve identified what’s working, you can spread that goodness to other parts of your business to continue the trend.

It’s time to stop guessing and start knowing what works: See a Live Demo.

‍Check out our content on the Junglytics Learning Center. Or follow me on LinkedIn for more great tips.

ABOUT THE AUTHOR

Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

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