Create Amazon Product Bundles to Increase Sales and Margin

Boost Amazon sales with product bundling. Combine items for value and stand out from the crowd. Here are some best practices for bundling Amazon products.

Isiah Kurz

October 2, 2023

As an Amazon seller, you're always thinking about ways to increase your sales. One proven and effective strategy is bundling your products. It’s a boon for consumers who get more bang for their buck, as well as a win for sellers who enjoy more sales and a competitive edge.

Amazon product bundling involves combining different products into a single package and offering it to customers at a discounted price. In this blog post, we'll discuss the different types of Amazon product bundling, the challenges and benefits, how to create a bundle listing on Amazon, FAQs about the topic, and best practices for Amazon product bundles.

3 Types of Amazon Product Bundling

There are three types of Amazon product bundling sellers should know about:

Complimentary bundling: A popular form of bundling involving product offers that complement each other. For example, if you're selling a camera, you can bundle it with a tripod, lens, memory card, or camera strap.
Cross-selling bundling: This type of bundling involves offering products that are related to (or used with) your original product. Selling a laptop? Bundle it with a laptop bag or a portable hard drive.
Volume bundling: This type of bundling is all about selling more products at a discounted price. If you're selling food storage containers, you can bundle them in packs of five or 25.

Challenges and Benefits to Amazon Product Bundling

The main challenge with Amazon product bundling is finding the right products to bundle. You need to ensure that the products are complementary and will appeal to your target audience.

The main benefit of Amazon product bundling is that it increases the perceived value of your offer and encourages customers to purchase more than one product at a time. This can ultimately increase your sales and revenue.

How to Create a Bundle Listing on Amazon

Choose the products you want to bundle.
Determine the discount you want to offer.
Create a new listing for the bundle.
Fill out the product details, including the bundle name, description, and image.
Set the bundle price.
Launch the listing.

FAQs About Amazon Product Bundling

Can I bundle products from different categories? It depends on the category. Some categories allow you to bundle products from different categories, while others do not.

Can I offer different bundle options? Yes, you can offer different bundle options to appeal to different segments of your target audience.

Can I change the bundle price? Yes, you can change the bundle price at any time.

Best Practices for Amazon Product Bundling

Research your target audience and determine what products they are most interested in. Keyword research can demonstrate how many customers are looking for the products you offer. By strategically targeting these search terms, you can attract customers to your offerings.
Ensure that the products you bundle are complementary and offer value to your customers. Bundling gummy bears with power tools doesn’t make any sense. Make sure the products you’re bundling increase the value of your products.
Use quality images and listing content to showcase the bundle. Once you’ve selected your bundle offering, add some appropriate images to your listing. Describe the value proposition on your listing page.
Offer a discount that is attractive to your target audience. Tell your shoppers how much money they are expected to save when buying your bundle.
Monitor your sales and adjust your bundle strategy as needed. Junglytics, the best in customizable business intelligence tools for Amazon sellers, lets you track the success of your offerings with ease.

Putting It All Together

Amazon product bundling is a proven strategy to increase your sales on Amazon. By offering complementary, related, or bulk products at a discounted price, you can increase the perceived value of your offer and encourage customers to purchase more than one product at a time.

When creating a bundle listing on Amazon, it's important to research your target audience, choose complementary products, and use quality images to showcase the bundle. By following these best practices, you can create an effective bundle strategy and increase your sales on Amazon.

Understand what's driving your business on Amazon and grow your profits with Junglytics. Our Amazon analytics platform is powerful, easy to use, and customizable. Track 40+ metrics important to Amazon sellers including revenue, profit, advertising KPIs, inventory, and so much more.

An example of a Junglytics dashboard showing important KPIs for Amazon sellers including profit and advertising metrics.

Are your product bundles working for your business? Junglytics gives you the knowledge and data you need to grow your business over time.

‍Take a tour of Junglytics for yourself in our live demo. Or explore our content for more thought leadership for Amazon sellers.

ABOUT THE AUTHOR

Isiah Kurz

Isiah is an experienced content writer with more than a decade of experience in journalism, public relations, and marketing.

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