Analytics for Amazon Agencies

Amazon agency data analytics helps drive client success. Junglytics is an Amazon business intelligence tool for agencies and selelrs. Our customizable Amazon data analytics dashboards and AI-powered Amazon analytics Assistant simplify complex Amazon data challenges for agencies and their clients.

Tom Rohlf

August 28, 2023

As an Amazon agency, you’re entrusted with guiding your clients through smart decisions that attract customers and boost profits. While experience and good instincts help, data-informed decisions lead to better outcomes for clients and less churn for your agency. It’s all about showing your clients that there is a positive return on investment (ROI) for the services you provide.

Unfortunately, pulling data from Amazon Seller Central is as cumbersome as can be. Combining reports is tough, drilling down into a single focus area is tougher, and tracking data points over time is the toughest of all. It’s no wonder that Amazon agencies want business intelligence and analytics tools that make seller data crystal clear.

As a seasoned Amazon seller myself, I wanted a solution to my data dilemma. Leaning on my years of experience as a product designer in the tech industry, I developed a highly customizable Amazon analytics platform to solve my own challenges. The end product was Junglytics—a tool providing all seller data in one place.

There are two sides to Junglytics:

Customizable dashboards that can match client goals and provide deep insights at a glance
An AI-powered Assistant that delivers fast, accurate answers to customer questions

Junglytics prides itself on customizable data analytics for Amazon sellers.

This is a powerful tool for Amazon agencies to increase client profitability and your agency. Whether your agency offers complete Amazon management or selected services, Junglytics can help you drill into the data insights you need for your clients to succeed.

Key Performance Indicators (KPIs) for Amazon Agencies

E-commerce is a dynamic environment full of competitors, changing buyer habits, and other uncertainties. Key performance indicators (KPIs) are a north star for Amazon agencies, calibrating direction for their clients.

Keep in mind that the KPIs most relevant to clients depend on different factors within their business. For example, a client bringing new products to the market will likely focus on growing visibility. In this case, the client is more concerned about ranking, reviews, and breaking even on advertising. More mature products, on the other hand, might focus on profitability. With Junglytics, it's super easy to segment your catalog and track the relevant KPIs for that segment.

Amazon agency best practices include tracking vital KPIs, such as:

Conversion Rate: Measure the percentage of visitors who make a purchase. A higher conversion rate indicates effective product listings and targeting.
Click-Through Rate (CTR): CTR measures the ratio of clicks on a product to the number of times it was viewed. A high CTR suggests strong appeal.
Return on Advertising Spend (ROAS): ROAS assesses the effectiveness of advertising campaigns by comparing ad spend to the revenue generated.
Total Advertising Cost of Sale (TACoS): This measures the ratio of total ad spend to the attributed sales generated from those ads. A lower TACoS indicates more cost-effective advertising, while a higher TACoS suggests that a larger portion of sales revenue is consumed by advertising expenses.
Keyword Ranking: Monitoring how products rank for relevant keywords is crucial. Higher rankings improve visibility and click-through rates.
Inventory Health: Tracking inventory metrics prevents stockouts and overstocking, ensuring a seamless shopping experience. It’s also helpful to identify the root cause of a drop or increase in sales. These are often caused by the availability of FBA offers. Junglytics provides unparalleled visibility into the percentage of variations with active FBA offers.

By creating KPIs for each segment of your client's business, Amazon agencies define clear goals and steer the businesses they work with toward greater profitability. It’s all about answering any “why” the client might have. By providing answers, guidance, and comprehensive ROI for the services you provide, agencies keep clients happy and reduce churn.

Junglytics: A Customizable Dashboard for Amazon Advertising Analytics

Ready to answer client questions with ease and prove your value to clients? Junglytics supports all Amazon marketplaces, tracks 40+ metrics, offers downloadable data, and so much more.

As an Amazon agency tool, Junglytics tracks:

Sales trends
Profit
Total Advertising Cost of Sales (TACoS)
Traffic
Conversion rates
Amazon fees
ROI
Margin
Organic vs. PPC
Inventory
And beyond

A quick look at how Junglytics works for Amazon sellers.

Never download a spreadsheet from Amazon again: Good riddance to cobbling together Amazon reports in Excel. Save time and know that you have the right data in front of you. Junglytics dashboards are accurate, interactive, and updated automatically to help you help your clients.

Have the right data to achieve client goals with ease: Having the right data means you can make better decisions for your clients—which means more profits and less churn for your agency.

Junglytics lets Amazon sellers filter the information they see.

‍Answer client questions in real-time: Do your clients have questions about historical data? Are they curious why they are having an especially good or slow day? Don’t wait to give them an answer. Provide the insights your clients need on the fly. Dive into real-time data to figure out why and how to replicate successful moments.

Skip the guesswork and deliver advertising insights: Give your clients all the advantages of simple-to-read advertising data. You can save dashboards focused on ad revenue, PPC sales, impressions, clicks, cost per click, ad conversion rate, TACoS, percentage of sales driven by PPC, RoAS, and more.

Take advantage of prebuilt dashboards: Quickly discover the insights you need without heavy lifting. Our prebuilt dashboards include a KPI tracker, product performance audit, advertising performance review, regional dashboard, and a dashboard to compare listing changes.

Supercharge your own productivity with automated data and insights: Reallocate your team from data gathering to insight generation. With easy access to accurate data and insights, agencies boost team productivity and job satisfaction.

Enjoy comprehensive Amazon Standard Identification Number (ASIN) filtering. Our fully customizable dashboards give you the right level of detail, so you can explore the performances of specific product lines, regions, and variations with ease.

This data analytics tool for Amazon sellers shows a variety of essential KPIs including TACoS by product line.

‍Take advantage of our super simple setup process: Your clients’ account data uploads within a few hours. You can explore and customize your dashboards right away.

Junglytics Assistant: Your Amazon Business Data AI Assistant

Ready to answer your data-related questions whenever they come up—Junglytics Assistant is the easiest and fastest way to get accurate answers for your data. This is an amazing business intelligence tool for Amazon agencies because you can get immediate answers to customer queries. All you have to do is type a prompt into the chat and watch Junglytics Assistant deliver the answer in the format you specify.

An example of a conversation with Junglytics Assistant regarding Amazon seller advertising performance.

Some examples include:

What was my advertising performance for my fleece sweatpants last month?
I updated my listing for fleece sweatpants on March 5th. Did it have any effect on conversions?
Which fleece pant color variations have the highest advertising click-through? Tell me in a chart.

Think of Junglytics Assistant as your secret weapon for giving clients exactly what they need.

Turning Data into Actionable Insights

Junglytics helps Amazon agencies gain efficiencies and expand their client base by providing the data you need to ensure your clients’ successes. Good data empowers agencies to navigate the challenges of being an Amazon seller. When you benefit your agency, you benefit your clients too.

Interested in learning more about Junglytics?

See our live demo.

Check out our content library.

And follow me on LinkedIn for more tips.

ABOUT THE AUTHOR

Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

Enjoyed this read?

Stay up to date with the Amazon seller news, strategies, and insights sent straight to your inbox!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Related Articles

How to Prepare for Amazon Prime Day 2024

How to Use Junglytics for Amazon Seller Analytics

Junglytics Assistant: Pro Tips for Amazon Business Analytics

Junglytics Reports for Amazon Agencies and Businesses

hello@junglytics.com