Amazon SEO: Amazon Listing Optimization Tips for 2024

Learn how to adapt and thrive as an Amazon seller with these 2024 listing optimization tips. Experiment with different elements of your listing, track your successes with data analysis tools, and stay ahead in the ever-evolving world of Amazon.

Isiah Kurz

January 9, 2024

You’ve come up with an ideal product to sell on Amazon. It solves a problem, fills a need, and whispers sweet nothings to your target audience's deepest desires. But there's a catch. In the sprawling Amazon marketplace, your product offering is only a whisper—when you’d love to make it roar instead.

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Here's a quick capture of common key performance indicators (KPIs) for Amazon sellers.

One of the issues you might be facing is poor search engine optimization (SEO) on the eCommerce platform or less-than-stellar listings. Mastering these two areas will help you increase the visibility of your products, convince shoppers of your offerings, and ultimately improve sales.

If you’re ready to leapfrog the competition and become the next Amazon alpha, you’ll want to follow these actionable tips below and track your success with an Amazon analytics solution.

Keyword Research: Unearthing Amazon Opportunities

Online shoppers know there are valuable goodies on Amazon. That’s why they shop there! But they have to use search terms to find exactly what they’re looking for. Sellers who use the right keywords attract the right kinds of traffic, while sellers who use the wrong ones are left in the dirt.

Dig deep: Did you know that 70% of Amazon product searches are long-tail keywords? Shoppers know that more specific search phrases can help them narrow down their options. So rather than just targeting “pet shampoo,” get granular too with terms like “dog shampoo for sensitive skin” or “pet shampoo vanilla scented.” Justify your chosen keywords by using a keyword tool to see the average monthly search volume.

Search volume vs. buying intent: A keyword might be searched for a million times a day, but if nobody's buying, it's fool's gold. Tools like Helium 10 can help you identify keywords with high buying intent, those where shoppers are primed to pull out their wallets.

Sprinkle the magic: Once you've unearthed your keyword gems, weave them seamlessly into your title, bullet points, and description. Amazon's A9 algorithm loves relevant keywords, so use them naturally without resorting to robotic stuffing.

High-Quality Amazon Listing Images: A Picture Worth a Thousand Clicks

Forget blurry phone pics. Those only do your product a disservice. High-quality Amazon product listing images are essential for effective selling online. Amazon shoppers can’t hold and inspect the goodies you’re selling, so your images need to make the case instead.

Professional photos are king: Studies show that high-quality product photography can increase conversion rates by 30%. Invest in professional shots that showcase your product's beauty, functionality, and unique selling points.

Lifestyle is queen: Don't just show the product, show it in action! Lifestyle images that depict your product being used and enjoyed by happy customers create an emotional connection and boost the "I want that!" factor.

The seller, Cuddle Club, presents a concise list of product features in one of their secondary images.

Talk up your benefits with images. Highlight any unique features your product may offer by listing them in the image itself. Close-ups can show textures, design, quality of construction, and other selling points for your products.

A/B Testing: Guide to Adapting as an Amazon Seller

Adaptation is key to survival in any environment—and that includes thriving as a business on Amazon. A/B testing allows you to experiment with different elements of your listing and see what resonates with your audience.

Title tango: Try out different variations of your title, testing keywords, length, and even emotional triggers. See which one gets the most clicks.

Image intrigue: Swap out your main image and see if a different angle, lifestyle scene, or even model choice boosts conversions.

Check out this image showcasing multiple product variations! It adds a nice touch of variety for customers who want more options.

Price play: Don't be afraid to adjust your price slightly to see how it affects sales and perceived value. Remember, it's not just about the lowest price, but the best value proposition.

Track Your Successes: Customizable Amazon Seller Analytics

When it comes to optimizing your Amazon listings in 2024 and beyond, it’s vital to definitively know what’s helping you succeed. Data analysis tools for Amazon sellers, like Junglytics, are essential tools for identifying successful strategies.

For example: Did that listing update you made two weeks ago actually have a positive impact? Rather than squinting at Amazon Seller Central in hopes of finding the answer, Junglytics Assistant (powered by AI) delivers the definitive answers you need.

By typing into the message bad, Amazon sellers can simply tell Junglytics Assistant the date they made the listing change and ask if it was effective. The AI-powered Assistant returns an answer in seconds.

An example of a conversation about Amazon listing changes with Junglytics Assistant.

Alternatively, Amazon sellers and agencies can use Junglytics data analytics dashboards to find the answer.

An Amazon listing change occurred on February 9th, followed by a noticeable uptick in conversions.

For instance, if you updated a listing two weeks ago, did it make an impact? With Junglytics, you can track more than 40 metrics vital to Amazon businesses. In this case, you might want to examine the conversion rate. Did you update your product images? See if that affected your click-through rate. Updated your keywords? Find out if it changed your organic traffic.

A Junglytics data analytics dashboard for Amazon sellers showing conversion rate by product lines, along with a line graph showing page views.

All of these things—and more—are easy to do with Junglytics.

A comparison of sessions from previous time periods.

Succeed as an Amazon Business in 2024 and Beyond

By following these tips, you'll be well on your way to carving out your territory in the big, wide, wild Amazon marketplace. Remember, SEO is a continuous journey, not a one-time destination. Keep testing, keep learning, and keep adapting. With the right tools and the right mindset, you'll win big in the ever-evolving world of Amazon.

Explore more Amazon business tips in our blog or check us out on LinkedIn.

Want to see what Junglytics can do for your business? Request a demo today.

ABOUT THE AUTHOR

Isiah Kurz

Isiah is an experienced content writer with more than a decade of experience in journalism, public relations, and marketing.

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