What to Look for in an Amazon Analysis Tool

Junglytics is a customizable Amazon analysis tool for Amazon sellers. Track over 40 KPIs, create customizable dashboards, get real-time insights, and access historical data for up to 4 years. Optimize your sales, improve profitability, and make data-driven decisions. See Junglytics in action with a live demo or request your own today.

Isiah Kurz

November 22, 2023

Navigating the huge marketplace of Amazon can be quite overwhelming, especially for sellers trying to make their mark in the fiercely competitive e-commerce arena. With so many factors influencing product visibility, sales performance, and overall business growth, Amazon sellers really need a dependable tool to analyze and optimize their strategies.

This is where Amazon analysis tools come in, giving sellers valuable insights to make informed decisions and reach their goals. Guesswork never got anyone anywhere. Data-driven insights, on the other hand, lead to more informed decisions and better outcomes.

A snapshot of top KPIs from Junglytics, a data analysis tool for Amazon sellers.

General Tips and Info for Amazon Sellers and Amazon FBA Sellers

Start now: The sooner you start tracking and analyzing your data, the sooner you'll be able to identify trends and make adjustments to improve your performance.
Track a variety of KPIs: Don't rely on just one metric. Even if you are succeeding in one area (for example, revenue), you might be falling behind somewhere else (profit, margin, conversion rate). By keeping a pulse on multiple KPIs, you can discover opportunities for improvement across your business.
Set realistic goals: Don't try to change everything at once. Set realistic goals for yourself and your business, and track your progress over time.

Amazon Seller Central: Benefits and Limitations

Amazon Seller Central is a tool provided by Amazon that allows sellers to manage their inventory, listings, orders, and customer feedback. While it's a valuable resource, Seller Central has its limitations:

Limited data: Seller Central only provides a limited amount of data, making it difficult to get a comprehensive view of your business.
Difficult to analyze: The data in Seller Central is not easy to analyze, and it can be time-consuming to extract meaningful insights.

Pulling data from Amazon Seller Central takes a good deal of time and effort to drill down into exactly what you want to see.

After signing into Amazon Seller Central, the seller needs to navigate to “Reports,” and then download that information to a CSV. Examples include reports regarding fulfillment, sales and traffic, etc.
The seller then needs to upload a CSV download to Microsoft Excel or Google Sheets. But that’s not all. Then the seller must organize the data into relevant columns such as order date, product, quantity, revenue, etc.
At this point, the Amazon seller data is just a spreadsheet. It’s up to the seller to define and identify the KPIs they want to track, such as revenue, units sold, average selling price, conversion rate, etc.
Next up, the seller will need to manually calculate these sections using formulas within the spreadsheet software to calculate these KPIs based on the data organized.
Lastly, the seller needs to create charts or graphs to visually represent the KPIs for readable insights.

That’s a lot of manual time and effort. Even then, a lot of sellers—who conduct these steps manually—aren’t sure if what they are seeing is accurate. And when sellers want to investigate another timeframe, they need to start the process again.

Junglytics: The Best Amazon Analysis Tool for Sellers

Junglytics is a cloud-based Amazon analysis tool that provides sellers with a comprehensive suite of tools to track, analyze, and optimize their Amazon business performance.

With Junglytics, sellers can:

Track all of their key performance indicators (KPIs): Junglytics tracks more than 40 KPIs, giving sellers a complete picture of their business.
Create unlimited customizable dashboards: Junglytics allows sellers to create unlimited customizable dashboards, so they can see the data that is most important to them.
Get real-time insights: Junglytics provides real-time insights, so sellers can make immediate changes to their strategies.
Access historical insights for up to 4 years: Junglytics allows sellers to access historical insights for up to 4 years, so they can identify trends and make informed decisions.

An Amazon data analysis dashboard showing profit by product line.

Benefits of Junglytics for Amazon Sellers

Junglytics is the best Amazon analysis tool for sellers because it provides them with the data they need to make informed decisions and achieve their goals. It’s the perfect tool for any Amazon seller who wants to take their business to the next level.

This Amazon data analysis tool can be customized to match your goals. For example, tracking weekly ad spending against return on advertising spend (ROAS).

Some benefits of using Junglytics for Amazon analysis include:

Increased sales: Junglytics can help sellers increase their sales by optimizing their product listings, pricing, and advertising.
Improved profitability: Junglytics can help sellers improve their profitability by tracking and analyzing their costs and profits.
Better business decisions: Junglytics can help sellers make better business decisions by providing them with data-driven insights.

Want to see our Amazon analysis tool in action? See a live demo of Junglytics or request your own demo today.

ABOUT THE AUTHOR

Isiah Kurz

Isiah is an experienced content writer with more than a decade of experience in journalism, public relations, and marketing.

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