What Are FBA Analytics on Amazon?

Discover the best Amazon FBA data analytics tool for sellers. Get actionable insights, customizable dashboards, and time-saving automation to optimize listings, boost sales, and crush the competition. Unlock eCommerce success with data-driven decisions.

Isiah Kurz

January 15, 2024

When it comes to running a business on Amazon, data insights turn blindspots into areas for opportunity. From advertising to accounting, units sold to profits, margins to inventory—there’s simply so much for sellers to know about.

Amidst all the hustle, data helps sellers recalibrate so they can make informed decisions that grow their business. That’s why mastering FBA analytics is essential for Amazon businesses and agencies.

A table showing key performance indicators for several product lines.

What Are FBA Data Analytics?

Simply put, a solid understanding of FBA analytics is your crystal ball into the world of Amazon fulfillment. It unlocks mountains of data about your FBA operations, including inventory levels and Amazon fees. But the best data analytics tools for Amazon sellers also include a trove of information related to other areas of your business such as traffic, advertising KPIs, and financial information.

A stacked bar graph with FBA Inventory.

Why Amazon FBA Analytics Are Important

Data-Driven Decisions: No more flying blind. Analyze sales trends, pinpoint best-selling products or product variations, and identify cost-saving opportunities. All of this feeds into strategic actions that help your Amazon business thrive.

Cost Optimization: Every business requires investment, and Amazon FBA is no different. FBA fees, storage charges, returns—that all adds up. FBA analytics put you in control. Identify hidden expenses, optimize your FBA usage, and watch your bottom line blossom.

Proactive Problem Solver: Don't wait for chaos to strike. FBA analytics give you early warnings of potential issues. Avoid stockouts, identify sluggish products, and navigate fulfillment bumps with grace.

Choosing an Amazon FBA Analytics Solution

Truth be told, there are several Amazon FBA analytics tools available. Many newbie sellers are fairly well served by Amazon Seller Central.

A look at product sales in Amazon Seller Central.

But for Amazon sellers who want to take their businesses to the next level, Seller Central simply doesn’t provide deep enough insights—at least not without the hassle of manually downloading and analyzing data in spreadsheets. And even then, sellers aren’t sure their findings are accurate.

An example of Amazon data in an Excel spreadsheet.

For experienced sellers who crave more insights from their Amazon data, Junglytics is designed to be flexible and customizable. It's ideal for Amazon native brands, agencies, traditional retail brands on Amazon, and even fulfillment by Amazon sellers.

Junglytics for Amazon FBA Data Analytics

With Junglytics, you get:

Unlimited custom dashboards,
An AI-powered virtual Assistant that answers questions about your Amazon business data,
Live updates on your store,
40+ metrics across sales, accounting, advertising, and inventory,
And catalog filters to focus on specific segments.

A Junglytics dashboard showing Profit by Product Line as a stacked bar, intersected by a line graph showing total advertising cost of sales (TACoS).

Unparalleled Depth: Explore product-level, variation-level, and region-level insights with ease. That’s deeper than Amazon Seller Central provides.

Actionable Insights: Junglytics takes the raw data avalanche and transforms it into clear, actionable insights. No more deciphering spreadsheets. Get precise recommendations on how to optimize your listings, boost sales, and crush your competition.

Customizable Dashboards: Visualize your FBA performance in one glance. Junglytics crafts personalized dashboards that track your most critical metrics, making data digestible and impactful.

Time-Saving Automation: Reports on autopilot? Yes, please! Junglytics automates the grunt work, freeing you to focus on what matters; growing your business.

Start Your Journey with Amazon FBA Analytics

Amazon FBA analytics tools are your keys to unlocking success on the eCommerce platform. So, ditch the guessing games and embrace the power of data-driven decisions.

See Junglytics in action.

Explore our live demo to learn how easy it is to use.

Check out more seller tips in our resource center.

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