Using Amazon Data to Refine Your Business Plan

Refine your Amazon business plan with data insights. Junglytics offers customizable dashboards useful for streamlining your offerings, analyzing regional data, and more.

Tom Rohlf

August 30, 2023

Amazon sellers face lots of questions when trying to refine their business plan: Should I expand my product offerings? Are there products I currently offer that aren’t worth the trouble? Are there any other regions worth my investment? What am I missing that could help my business grow and succeed? Do I have enough capital to reach my goals? How much capital do I need?

The good news is that you don’t have to make these decisions alone. Data collected on every click, search, and purchase holds valuable insights for your business and can help you make informed decisions. The bad news is that pulling and analyzing Amazon data is clunky, requires a lot of manual work, and leaves sellers wondering if the insights they see are even accurate.

Clearly, Amazon sellers deserve a better way to access their data. That’s why I created Junglytics, a highly customizable business intelligence tool for Amazon sellers.

As a seasoned Amazon seller myself, I recognize that when you’re in control of your own data, you can make bold choices confidently knowing that your decisions are based on past customer behavior.

Here are a few things to consider when using Amazon data to refine your business plan.

Finding Untapped Opportunities With Keyword Research

You already have a business plan, a product line, and a foothold in the Amazon marketplace. Now, it's time to let data guide your expansion efforts.

One of the best ways to attract new customers to your business is to understand what they are already searching for. Keyword research tools—such as Helium 10 or Seller App—help sellers discover untapped opportunities.

It’s all about identifying people’s search queries for opportunities that you could offer or search terms that you are under-optimized for.

For example, I operate a children’s clothing brand called Cuddle Club which offers a variety of themed clothing for babies and toddlers. While reviewing search terms popular with this market, I discovered that “Winnie the Pooh baby clothes” has a massive search volume. While I don’t sell this product, it’s adjacent to what I do sell.

Whether I decide to pursue approval and licensing for this potential product line or create a variation of an existing ASIN to match these keywords is another matter. The point is that I’ve identified an untapped opportunity by investigating popular keywords adjacent to my brand.

This isn’t guesswork. It’s data-driven decision-making based on real customer behaviors.

Another seller might identify high-volume keywords that they should be targeting for existing product lines. For example, you might sell sandalwood-scented candles and lotions. If a high number of customers are searching for “California beach-themed candles,” you might want to inject those keywords into your product title and description. You may even want to play into that theme by including images of the California state flag or Huntington Beach pier on the candle jar, creating even more relevance to the customer behavior you’ve identified.

No matter what you sell or how you structure your Amazon business, keyword research tools are essential for matching your business offerings to customer desires.

Streamlining Your Catalog: Identifying What to Remove

Eliminating certain products is sometimes just as important as growing your product line. Why? Because the returns on specific products or product variations might not justify their continued existence. By streamlining your catalog, Amazon sellers double down on what works.

Let’s say you are selling bomber jackets in a variety of colors and four different sizes. While this is a profitable offering for you overall, you’re uncertain whether you should keep or cut the XL size.

A Junglytics dashboard showing units sold by secondary variant

Junglytics lets you explore the number of sales by primary (in this case, color) and secondary (size) variants. From here you can drill down into the data to discover that the XL bomber jackets are the lowest-performing size overall, but that there is still some value in selling white/gray jackets in this size.

A customizable dashboard viewing units sold by primary variant

That’s the level of granularity Junglytics offers that tools like Amazon Seller Central simply cannot show you.

Of course, this is just one example. By applying the same thinking throughout all your products, you can more narrowly focus your business plan on what’s working to deliver higher returns on investments.

Exploring Your Regions

One of the big benefits of Amazon’s reach is that sellers can target buyers anywhere in the world. But making sense of Amazon’s 20+ marketplaces worldwide can be tough without the right data.

Luckily, Junglytics makes it easy to see how profitable you are in different regions. With a few quick adjustments to your dashboards, you can compare your sales across regions for whatever time period you want.

A Junglytics table grouped by region

Better still, you can go beyond profits to explore sales trends, Total Advertising Cost of Sales (TACoS), traffic, conversion rates, Amazon fees, inventory, and more than 40 other KPIs. Now you’re empowered to truly understand how well your business is doing for a given region, so you can adjust your business plan accordingly.

Do More With Amazon Seller Data

I always say, “What gets measured, gets done.” Successful Amazon sellers leverage the tools they need to get the insights they can’t live without. Using data helps sellers—myself included—make better decisions.

Keep yourself in the know by following me on LinkedIn and checking out our resources.

Explore Junglytics for yourself in our live demo.

ABOUT THE AUTHOR

Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

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