Using Amazon Data to Measure Your Success in Each Category

Boost visibility, credibility, and sales potential to excel in your Amazon category.

October 18, 2023

I don’t need to tell you that Amazon is a competitive marketplace. If you’ve been an Amazon seller for any amount of time, you understand how much thought and effort goes into building a successful brand. Part of this process is triumphing in your Amazon category.

Achieving a top position in your Amazon category is crucial for FBA sellers because it significantly increases your visibility, credibility, and sales potential. Better yet, top sellers in their category can even secure the coveted Buy Box to further amplify their success on the platform.

Getting to be the best-selling product in your categories on Amazon takes hard work. Thankfully, good data can help you make the right decisions. Here’s how to use Junglytics to measure your success in each Amazon category.

What Is an Amazon Category?

Amazon categories refer to the specific groupings of products on the ecommerce website. These are organized based on their similarities. Examples include electronics, pet supplies, or beauty & health. Sellers use these categories to list their products, making it easier for customers to browse and find items related to their interests or needs.

An example of Amazon categories in the left-hand menu.

Customers enjoy browsing the categories sections on Amazon because it’s an easy way to explore related items without being overwhelmed by the entire product catalog. Shoppers who start their journey in categories are usually high in the sales funnel. If they continue their journey, they will likely narrow their interest to a specific set of products. Ranking high in these categories gives your products more visibility and ultimately more conversions.

Monitor Your Best Sellers Rank (BSR) on Amazon

Monitoring your Best Seller Rank (BSR) on Amazon is important for gauging how well your product is doing and how it stacks up against the competition. BSR gives a quick snapshot of how popular your product is within its category.

When your BSR is lower, it means more people are buying your product, which is great. Plus, a better BSR means your product gets more visibility to potential customers. It shows up higher in search results and category listings, making it way more likely to catch shoppers' attention.

Understanding your BSR not only helps you see how your product is doing in the market but also lets you make wise decisions. By keeping an eye on how your BSR changes, you can spot trends and take action right away.

For example, if your BSR drops, it might be a sign that you need to rethink your pricing, marketing strategies, or how satisfied your customers are. On the flip side, a rising BSR could mean more competition, seasonality, or changing customer preferences, so you'll want to adapt your approach. Checking your BSR regularly helps you stay nimble in the competitive landscape, making sure your products stay visible, relevant, and appealing to potential buyers. In short, BSR is a great way to see how you’re stacking up against the competition in your category.

Optimizing Your Amazon Category Strategy

Let’s say you run a specialty food brand selling to people with specific dietary preferences. You cater to different audiences across plant-based, ketogenic, and Atkins diets. While the first two are performing fairly well, the Atkins-related products are dropping in popularity. As an Amazon seller, you have to ask yourself why.

It could be that your competitors are out-competing you in advertising or customer preferences—in which case, you’d want to optimize your listing and target new keywords for your advertisements.

Alternatively, it could be that the Atkins diet is losing traction in the market. If that’s the case, you might need to reduce your investments in these offerings. But that shouldn’t be a knee-jerk reaction. Pull in Google Search Trends to validate your assumptions.

It’s all about using data to better understand your audience. Use whatever signals you can to better understand shopping behaviors, search trends, and customer habits.

Using Junglytics for Better Category Management for Amazon Sellers

Junglytics enables Amazon sellers to climb to the top of their chosen product category by providing essential data to make smarter decisions.

With our customizable data analytics platform for Amazon sellers, it’s easy to explore more than 40 metrics including:

Sales Trends
Conversion Rates
Profit
ROI
Traffic
Total Advertising Cost of Sales (TACoS)
Return on Advertising Spend (ROAS)
Organic vs. PPC
Amazon Fees
Margin
Inventory

Take advantage of the data-driven insights you need to become a top-selling product in your categories on Amazon. Want to see Junglytics for yourself? Try out our live demo to see how it works.

‍Check out our resources for more thought leadership for Amazon sellers. And follow me on LinkedIn for more tips.

ABOUT THE AUTHOR

Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

Enjoyed this read?

Stay up to date with the Amazon seller news, strategies, and insights sent straight to your inbox!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Related Articles

How to Prepare for Amazon Prime Day 2024

How to Use Junglytics for Amazon Seller Analytics

Junglytics Assistant: Pro Tips for Amazon Business Analytics

Junglytics Reports for Amazon Agencies and Businesses

hello@junglytics.com