Measuring Amazon Advertising KPIs With AI

Measuring Amazon Advertising KPIs With AI | Junglytics Assistant

Discover how to measure your Amazon advertising with AI using Junglytics Assistant. Get fast answers to your Amazon ad questions and track crucial amazon advertising analytics for your business. Take your Amazon selling to the next level with customizable analytics dashboards.

Isiah Kurz

February 9, 2024

To succeed on Amazon, sellers need to play Amazon’s game—and advertising is a big part of that. This comes as a surprise to some newbie sellers who expect big returns in exchange for little energy. Unfortunately, running an Amazon business isn’t a get-rich-quick scheme. It’s an actual business that requires time, investments, and good planning.

Advertising is especially tricky because no seller wants to throw good money after bad. Sometimes, Amazon ads just aren’t resonating, and it’s tough to know why. Then again, there are other moments when a pay-per-click ad inexplicably jumps in popularity. You want to replicate that effect, but the data in Seller Central is just too murky.

You wish you could just ask your Amazon data, “Hey, what’s going on with my ads?”

By bringing AI and Amazon business intelligence, Junglytics Assistant provides fast answers to your questions. Here’s how to measure Amazon advertising KPIs with AI in a few easy steps.

Conversational AI for Amazon Advertising Analytics

Junglytics Assistant is an AI-powered chat tool that lets Junglytics users talk with your Amazon business data.

You can ask for general updates, like “How is my advertising performing for my garlic press line?”
More specific questions, like “Which color variation of my sweatpants product line had a better return on ad spend in January?”
Or even request for advice, like “My total advertising cost of sale in Germany is too expensive. How can I fix this?”

The Junglytics Assistant will return the information necessary to answer your queries; whether that’s a chart of top advertising KPIs, a graph to show your progress or performance in a specific area, or text copy to describe the situation or possible next steps.

Zone into your product lines, regional data, or even product variations for deep insights. Track more than a dozen Amazon advertising KPIs including: Ad spend, ad impressions, ad clicks, cost per click, ad click-through rate, PPC order, PPC units sold, advertising cost of sale (ACoS), TACoS), ad conversion rate, and more.

A snapshot of popular Amazon advertising KPIs.

Junglytics Assistant is the (virtual) virtual assistant that gives you valuable answers so you can make the decisions that grow your business.

Customizable Dashboards for Amazon Advertising Analytics

Outside of our AI-powered Assistant, Junglytics offers a trove of helpful business intelligence features for Amazon sellers—including unlimited customizable dashboards to help you track your unique goals across 40+ metrics.

If you want to dive into your Amazon advertising performance this way, you can do so in just a few clicks. For example, you can use the filters on individual cards to select “ad conversion rate” by “product line” to see how well each product line is doing.

An Amazon data dashboard from Junglytics showing ad conversion rate by product line.

Or maybe your goals are a bit different. Maybe you want to see how your color variations within a single product line stack up for your total click-through rate. That’s easy to do too—as you can see in the dashboard below.

A stacked bar graph showing the CTR of five color variations within the fleece jacket product line.

Are you an international Amazon seller? Advertising might resonate with an Italian audience but fall short with German shoppers. Getting into the data can help you determine what works best for regional audiences.