How to Get Accurate Analytics for Selling on Amazon

Learn how to access and analyze selling analytics on Amazon. Discover the power of data-driven decision-making for optimizing listings, advertising, and product performance. Get insights on sales figures, advertising efficacy, and more with Junglytics.

Isiah Kurz

December 15, 2023

Selling on Amazon can be incredibly rewarding. And, of course, Amazon sellers want to make greater and greater strides over time. Successful Amazon businesses use data analytics to help them navigate their decision-making processes. This runs the gamut from listing optimizations, advertising efficacy, product performance, and beyond.

But how do you actually see analytics for what you're selling on Amazon? Here’s a quick guide to help you in your journey as an Amazon seller.

For the Newbie Seller: Amazon Seller Central

For the newbie seller, your first stop is Amazon Seller Central, your built-in analytical hub. The Sales Dashboard is your go-to for a quick snapshot of your sales figures, including total sales, orders, units sold, and average selling price. This basic intel is crucial for tracking your progress and identifying any immediate trends.

A snapshot of Amazon Seller Central product sales.

Inventory Reports can help you understand your stock levels, including units sold, units available, and sales rank. Knowing how quickly your products are moving is key to optimizing your inventory management and avoiding stockouts.

Inventory Reports in Amazon Seller Central.

Finally, Traffic Reports shed light on how customers are finding your products. Analyze search terms used, clicks, and conversion rates to see what keywords are driving traffic and identify areas for improvement.

An example of a Traffic Report in Seller Central.

What About Brand Analytics?

Brand Analytics from Seller Central offers a treasure trove of insights for registered brands. Think of it as your X-ray vision into your brand performance.

Search Catalog Performance: Discover how your products are faring in Amazon search results, gauging their click-through and conversion rates.
Search Query Performance: Identify the keywords driving traffic to your listings, allowing you to refine your targeting and optimize your product descriptions.
Demographics: Uncover the secrets of your customer base. Age, gender, and location data can inform your marketing strategies and product development decisions.
Market Basket Analysis: See what products get purchased alongside yours, revealing hidden cross-selling opportunities.
Repeat Purchase Behaviour: Understand how often customers are coming back for more, allowing you to build loyalty programs and nurture customer relationships.

For the Established Seller: Junglytics

Ready to graduate to the big leagues? While Seller Central and Brand Analytics offer a solid foundation, data-hungry sellers crave deeper insights and actionable strategies. That's where Junglytics steps in, your secret weapon for taking your Amazon analytics to the next level.

Analytics on Amazon is easier with Junglytics.

Junglytics is customizable analytics for Amazon sellers. By delivering more insights with simplicity and ease, Junglytics empowers established sellers to get the data they need to make informed decisions.

A Junglytics table showing top KPIs for various colors for one product.

With unlimited customizable dashboards and 40+ metrics essential to Amazon businesses, Junglytics empowers sellers to take a deeper look at their:

Advertising
Accounting
Sales
Inventory
Traffic

A stacked bar graph showing profits by three regions.

As many seasoned sellers know—Seller Central forces sellers to download several CSVs, use VLOOKUP in Excel to investigate multiple columns of data for the same ASIN group, and create pivot tables to explore trends within the data. This is incredibly time-consuming, inconvenient, and all too often incorrect.

Total advertising cost of sale (TACoS) is not available in Seller Central.

Junglytics, on the other hand, allows sellers to see exactly what they want to see in just a few clicks. Better yet, Junglytics lets sellers get down to the product level, variation level, and region level to investigate the specifics that make their business shine.

See how product variants add up to your overall success.

All in all, Junglytics is a superior approach to analytics on Amazon and is ideal for seasoned sellers.

‍Never download a spreadsheet from Amazon again. Schedule a demo meeting to see what Junglytics can do for your Amazon business.

ABOUT THE AUTHOR

Isiah Kurz

Isiah is an experienced content writer with more than a decade of experience in journalism, public relations, and marketing.

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