Deeper Amazon Seller Data: Adding a Secondary Data Series in Junglytics

Discover valuable insights for your business on Amazon with Junglytics, a better approach to analytics. Explore the correlation between two data series. Optimize your efforts and unlock the endless opportunities for success.

Nikko Patten Weinstein

December 8, 2023

Serious Amazon sellers often want to go deeper into their business data than Seller Central allows. This is really a shame when you realize how much data is collected from every click, ad impression, purchase, and beyond. These aren’t just curiosities of eCommerce—these represent important data points and trends that smart Amazon sellers can use to fuel their success.

Junglytics is one of the best Amazon Seller Central alternatives. By accessing deeper insights across 40+ metrics via customizable dashboards, Amazon sellers can tailor what they see to their goals.

Today, we are going to show you how easy it is to include a secondary data series to overlay a second metric onto your Junglytics reports.

Adding a Secondary Data Series in Junglytics

Overlaying a secondary data series empowers Amazon sellers to better understand possible correlations between data sets and discover opportunities for improvement.

An Amazon data analytics dashboard from Junglytics.

Here we are on Junglytics. Now, I want to look at ad spend—so, I'm going to type that into the metric search bar.

A stacked bar graph showing Amazon ad spend by product line.

As you can see, I’ve chosen a stacked bar graph. But I want to compare this to our sales to see if our ad dollars are going to the right place.

Within card settings, Junglytics users can update a data series to include a secondary data series—in this case, sales as a line graph.

Within the settings for this card (located in the top-right corner of the card itself), Junglytics users can:

Select the “data series” tab
Scroll to the bottom of the menu
Add a “secondary data series” by hitting the green button
Use the drop-down metrics menu to select “sales” and “line graph” as the chart type
Hit “save” to apply these changes to the existing card

The final product—a line graph showing sales overlapping a stacked bar graph showing ad spend by product line.

Now I can see we've got this nice sales line on top of our stacked bar. This is good news, it looks like this is following pretty well.

We can see, as we spend more, our sales are also going up correspondingly. So, this tells me that our ad spend is in a pretty good spot.

A Better Approach to Analytics for Amazon

Of course, this is just one example. With more than 40 metrics important to Amazon businesses, the opportunities are endless. Junglytics enables Amazon sellers to explore their advertising efforts, sales trends, accounting, and more.

What useful insights will you discover?

Are you ready to get more out of your Amazon business data?

Request a Junglytics demo today!

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